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Title: Firestone Sure-footed Traction Tire advertising poster

Accession Number: 2001.14.1
Category: SIGNS & POSTERS
Type: advertising poster
Maker: Firestone Tire Co.
Place:
Date: 1929-04-27
Materials: paper
Description: Poster; advertising poster for Firestone sure-footed traction tires; illustration of car tire turning on corner of road with a rocky incline; printed on top above image "LITERARY DIGEST", "April 27, 1929" and "LITERARY DIGEST"; printed at top of image "Sure-footed Traction"; printed at bottom "Firestone"; printed below image "FIRESTONE REACHES AROUND THE WORLD TO SERVE YOU BETTER"; printed at lower right of image "RADIO/ Listen to 'The/ Voice of Firestone'/ on the air every Mon-/ day night. Broadcast/ through 43 stations/ associated with the/ National Broad-/ casting Comp-/ pany."; printed on middle right of image "Safe driving demands Surefooted Traction - tires that grip the road/ at all speeds - that hold when brakes are needed - that provide the/ greatest safety on all roads and pavement - on sharp turns, steep/ grades and slippery streets./ Champion race drivers know this. And they demand Firestone/ Gum-Dipped Tires - not only for their non-skid qualities but for/ their superior carcass - made from longstaple cotton cords manufac-/ tured in Firestone Fabric Mills - with the latest and most efficient/ machinery and methods which give the cords exacly the right/ number of twists to secure the greatest strength and elasticity./ These cords are then treated by Firestone's patented process of dip-/ ping the cords through liquid rubber which saturates and surrounds/ every fiber and every strand with rubber, thus giving additional/ strength and toughness and insurance against friction and heat./ The deep scientifically designed rugged non-skid tread - the/ strong enduring carcass - all unite to provide a degree of safety and/ Surefooted Traction without parallel in tire building./ MOST MILES PER DOLLAR". One of three posters found in Gingham Gate after purchase by Mystic Seaport, formerly Santin Chevrolet, an automotive garage.

Mystic Seaport Image ID m326253    Information regarding reproductions